As we celebrate over 30 years of bringing innovative technology to market, we are proud to introduce our latest line of marine electronic products.

We're setting the standards for our industry and we strive to ensure that every component adds to the value you receive. It's time to change the way you fish. Time to move beyond an ordinary fish finder to technology so advanced we don't even call it a fish finder, we call it a Fishing System.

Click here to buy a Humminbird Sounder

To create Matrix, we listened to you-the pro, the die-hard, the weekend angler. We asked what it would take to create the most advanced, most revolutionary fishfinder ever, then we went to work. The Matrix Fishing System provides the most complete picture of your angling environment. It's revolutionary. It's one-of-a-kind. It's SMARTCAST™. The go everywhere, fish anywhere wireless fishfinder. Whether you're casting from the bank, dock, kayak, canoe, or float tube, with SMARTCAST there are no limits on where you can find fish.

Just attach the Remote Sonar Sensor† to your line and cast for instant, accurate views of what's below. Perfect for fishing, or scouting an area before you fish.

SMARTCAST offers all the benefits of a traditional fishfinder, including real-time views of fish, bottom, and structure - all in a small, lightweight, battery-powered unit that's extremely easy to use. SMARTCAST is a must-have companion on any outdoor excursion.

Click here to buy a Matrix Fishing System

Some fishfinders say they're easy, but Piranha™ IS easy. Just one button to Power On & Fish! The Piranha one-touch™ fishfinder offers an incredible value with all of our most popular features.

All anglers appreciate Piranhas' big fishfinder performance in an ultra compact size. Packed with the most popular fishfinding features, bottom black view and a new high performance 24° MicroDynamic transducer that hugs the surface, Piranha cuts through the water to reveal fish and the structure where fish hide!

With 5 different configurations and 2 portable units, there's a Piranha to fit a variety of needs. Piranha - There's No Escaping It.™ Whether you're fishing saltwater or fresh water, there is a Legend unit with the right capabilities for you.

Choose a 600 foot model for sonar optimized for fish arching, bottom detail and superior target separation to reveal fish and structure. Or, choose a 2000 foot Deep model with serious 50 & 200kHz dual beam sonar for locating elusive wrecks, reefs, and drop-offs in the shallows or all the way to 2000'.

Click here to buy a Piranha Fish Finder

The Smartcast™ RF15 Mobile Station offers you all the benefits of a traditional fishfinder, but with the freedom and mobility to fish anywhere. Whether you' re casting from the bank, dock, kayak, canoe, or boat, with Smartcast™ there are absolutely no limits on where you can fish.

The Smartcast™ Wireless Fishfinder System is comprised of two parts:
• RF15 Mobile Station
• Remote Sonar Sensor (transducer)

New SmartCast Wireless Sounder

Unlike most other fishfinders which have wires attached to the transducer, the Smartcast™ Remote Sonar Sensor acts as a radio transmitter with the signal being received by the RF15 unit that can be situated up to 30 metres away.
The sonar sensor is attached to your fishing line and cast out to provide a real time view of fish, depth, bottom and underwater structure. Sonar information is then transmitted wirelessly to the RF15 Mobile Station.

Click here to buy a Humminbird SmartCast Sounder